Fresh produce from the Atwater Market is a helluva lot cheaper than a bunch of junk from Provigo! Yes, fresh, market (not supermarket) produce is cheapest in the summer and fall when it's most plentiful, but junk/prepackaged/processed food is always more expensive any time of the year. (We're not talking organic and/or prepackaged health food stuff, however; that, I agree, is expensive. I could never afford to do all my shopping at Optimum or some such place.)